Display Stand
Instructions 

Display Stand Positioning

• Place the stand in a high-traffic area near the pharmacy counter or front of store to maximise exposure and prompt impulse purchases.

• Allow plenty of space around the stand so customers can browse and try on thongs with ease and comfort.

Stand Setup

• Capacity: Holds up to 60 pairs of thongs. 15 of each colour.

• Position the colours as per the image;
  top row: black
  second row: mushroom
  third row: white
  fourth row: chambray blue

• Keep the stand well-stocked at all times to ensure a variety of sizes are available and to reflect merchandising appeal.

Display Headers

• Pricing Header: Place the price at the top right corner of the stand, ensuring it doesn’t cover the logo. No additional ticketing is needed.

• Call-Out Header: Position at the top left corner without covering the logo.

• Clear and visible product signage andpricing help customers make quick, informed decisions.

Cross Selling Tips

• Highlight the orthotic-friendly arch support in conversation with customers, emphasising comfort and all-day wear.

• Encourage multi-colour purchases, highlight how owning more than one colour allows customers to match different outfits and occasions.

• Recommend for customers seeking a durable, one-piece thong that won’t break or lose shape, making it ideal for daily wear or travel